Events

Solution and innovation customer value workshop

Other, Aalto Creatives, Business Generator
During the day, we will look into: The value of appreciative dialogue, Strategy & Sales, The concept of customer value, Concrete tools to develop your value proposition and sales dialogue, Developing and using questions in innovation sales, Good listening, and The anatomy of a good proposal
Business Generator - Aalto Startup Center

When

–

Where

I-Wing, 4th floor, Otakaari 5, 02150 Espoo
Otakaari 5, 02150 Espoo
Registration period:
–

Event language(s)

English
Register here!

How to Create & Capture Customer Value with Your Innovations
 

09:00 Welcome, goals & success criteria
 

09:15 Mindset: Appreciative dialogue & innovation-sales cornerstones
 

09:45 From Strategy to Sales: choosing the right customers and understanding the value 
 

10:15 Coffee break
 

10:30 Customer Analysis Toolkit – Ideal Customer Profile, Buying Roles, Value Drivers  
 

11:15 Building a Compelling Value Proposition – Value Proposition Canvas, JTBD
 

12:00 Lunch
 

13:00 Questions & Listening – uncovering, developing, and expanding value  
 

13:45 Quantifying Value – simple ROI/impact calculators & storyboarding value journeys
 

14:30 Coffee break
 

14:45 The Anatomy of a Winning Proposal & Deal Strategy
 

15:30 Personal action plans & key take-aways
 

16:00 Close
 

Trainer – Kalle Reunanen, Innomaatti Oy
 

Kalle Reunanen has spent 25+ years turning innovation into revenue. He has advised hundreds of B2B companies and trained thousands of professionals in value-based selling. From 2020 to 2025 he led Surveypal, a Global customer-experience-management SaaS company, through a successful growth and transformation phase as its CEO.
 

A passionate, fully slide-free facilitator, Kalle makes complex ideas simple, visual and practical—reflected in participant ratings that routinely hit 5/5

This is an Aalto internal event and only for our internal community.

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