Solution and innovation customer value workshop
The workshop will give you insights and simple, practical tools for creating and capturing customer value with your innovations. We will discuss critical cornerstones for innovation sales success. We learn to analyze potential customers to build your compelling sales message and questions. We will also practice how to uncover, develop and capture value during the different phases of your sales cycle.
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Day 1 (12th November): Common training day for all teams
Agenda:
- The value of appreciative dialogue
- Strategy & sales
- The concept of customer value
- Concrete tools to develop your value proposition and sales dialogue
- Developing and using questions in innovation sales
- Good listening
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The anatomy of a good sales proposal
Day 2 (13th November): 1-to-1 for selected 5 teams
1-to-1 coaching slot 45 minutes. Teams are selected based on the activity of first-day training. Slot times to be agreed separately.
Agenda:
- Develop and test your value proposition with Kalle Reunanen
- Next steps
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Coach: Kalle Reunanen, Innomaatti Oy
Host: Joel Takala
This is an Aalto internal workshop and only for our internal community.
This training is part of Business Generator module: Go-to-market
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Kalle Reunanen has extensive experience in executing and coaching sales for companies. In sales inducement value of the implementation and management of international companies. Kalle has consulted with hundreds of companies and trained thousands of people in demanding value selling in the B2B environment. Kalle is currently CEO of Surveypal Ltd, a SaaS company helping its customers to deliver a better customer experience.