Service Design & design thinking

This session shows how service design helps startups move from just building rushed products to creating user-centered experiences. You’ll learn to study your audience, map user journeys, find pain points, and prototype solutions that meet real needs. We’ll share tools to align tech, business, and human perspectives — making your solution functional, desirable, and sustainable. Whether coding an app or designing a service, you’ll gain a framework to innovate smarter. Lecturer Harri Kiljander, founder of Alpha Design Partners, has led design at Yousician, F-Secure, and Nokia, and built F-Secure’s first internal product startup team.