Pricing strategies
"This workshop provides practical guidance on how to price innovative technologies. The session will cover various core pricing models (cost-based, value-based, and competitive approaches and more) and show you how to test, validate, and refine price levels for complex deep-tech solutions.
What you’ll learn:
- How to choose the right pricing model for your market, buyer, and business model
- Methods to research willingness-to-pay and run pricing experiments and pilots
- How to avoid common pitfalls (e.g., underpricing, discount traps, misaligned metrics)
You’ll leave with a clear, actionable plan to set, validate, and optimise pricing to maximise revenue and support sustainable growth."
What you’ll learn:
- How to choose the right pricing model for your market, buyer, and business model
- Methods to research willingness-to-pay and run pricing experiments and pilots
- How to avoid common pitfalls (e.g., underpricing, discount traps, misaligned metrics)
You’ll leave with a clear, actionable plan to set, validate, and optimise pricing to maximise revenue and support sustainable growth."
When
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Registration period:
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Event language(s)
English