Pricing Strategies
This workshop provides practical guidance on how to price innovative technologies. The session will cover various core pricing models (cost-based, value-based, competitive pricing and more) and show you how to test, validate, and refine price levels for complex deep-tech solutions.
What we will cover:
- How to choose the right pricing model for your market, buyer, and business model
- Methods for researching willingness-to-pay and running pricing experiments and pilots
- How to avoid common pitfalls (e.g., underpricing, discount traps, misaligned metrics)
You’ll leave with a clear, actionable plan to set, validate, and optimise pricing to maximise revenue and support sustainable growth.
What we will cover:
- How to choose the right pricing model for your market, buyer, and business model
- Methods for researching willingness-to-pay and running pricing experiments and pilots
- How to avoid common pitfalls (e.g., underpricing, discount traps, misaligned metrics)
You’ll leave with a clear, actionable plan to set, validate, and optimise pricing to maximise revenue and support sustainable growth.
When
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Registration period:
–
Event language(s)
English
These workshops are available for startups in the Aalto Startup Center community, for those in any of the Startup Center Programs (Business Generator, ESA BIC Finland, Research to Business, Aalto Creatives, ESA Phi-Lab Finland).