Market research for startups
Effective market research is critical for developing new technologies that fit a market need, as well as identifying and prioritising different groups of potential customers and ensuring a higher rate of success for go-to-market initiatives.
In this workshop we will discuss strategies and methods of market research for startups, including primary and secondary forms. The session covers both qualitative and quantitative research methods, emphasizing how startups can leverage limited resources for maximum impact.
We will also discuss the specific tools available to startups and Aalto Research-to-Business cases for conducting market research and making informed decisions that drive product-market fit.
Host: Niko Downie
Training is part of the Business Generator module: Customers
This is an Aalto internal event and only for our internal communit