Impact investing, and selling impact

Impact investing is reshaping the way capital drives change by combining financial performance with measurable social and environmental impact. In this session, you’ll discover how sustainable business cases attract modern investors, what makes impact-driven investors valuable partners for startups, and how this approach complements core venture capital strategies for stronger growth and resilience. Our speaker, Partner Piia Maaranen, partner at Innovestor VC, brings hands-on experience from both sides of the table—as a tech founder turned vc she helps visionary founders scale their businesses while creating meaningful impact.