Impact investing, and selling impact

How to use positive impact as the unfair advantage when working with investors and/or customers. 

What are the key insights behind attracting impact investors and customers? 

Impact investing involves making investments to help create beneficial social or environmental effects while also generating financial gains. Impact investing is a major and rapidly growing trend globally. The Global Impact Investing Network (GIIN) estimates that the size of the worldwide impact investing market has now surpassed the key milestone of $1 trillion under management since 2022 and is expected to keep growing at a double-digit compound annual growth rate until 2030. How can one attract impact investors, why would they be good for a startup, and how does impact investing differ from traditional investing? 

How to use positive impact and customers’ sustainability goals as sales tools? 

The module is part of Aalto Startup Center Impact Booster.

Organizer: Eetu Helminen
Host: Timo Rossi

This is an Aalto internal event and only for our internal community.