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How to Calculate Your Market Potential (TAM, SAM, SOM) & Financial Modeling with Unit Economics

In this training, we will explore the key concepts and terminology for assessing your innovation’s market potential and how to present this information to investors. We will delve into TAM, SAM, and SOM calculations to generate your initial revenue forecasts and learn how to reverse-engineer these revenue estimates to determine your SG&A expenses as well as your COGS.
Business Generator - Aalto Startup Center
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