How to Calculate Your Market Potential (TAM, SAM, SOM) & Financial Modeling with Unit Economics
Target audience: Aalto Research to Business cases and Aalto Startup Center portfolio startups. This training is specially valuable for business developers.
In this training, we will explore the key concepts and terminology for assessing your innovation’s market potential and how to present this information to investors. We will delve into TAM, SAM, and SOM calculations to generate your initial revenue forecasts and learn how to reverse-engineer these revenue estimates to determine your SG&A expenses as well as your COGS.
10:00 - 11:30 Financial Metrics 101 - Using TAM SAM SOM to create a revenue forecast
11:30 - 12:30 Lunch
12:30 - 14:00 Financial Statements, COGS, SG&A, Unit Economics
Host: Cameron Murphy
This is an Aalto internal event and only for our internal community.
Training is part of Business Generator Module: Business Readiness