How to Calculate Your Market Potential (TAM, SAM, SOM) & Financial Modeling with Unit Economics
Target audience: Aalto Research to Business cases and Aalto Startup Center portfolio startups. This training is specially valuable for business developers.
In this training we will cover the main issues and terms when researching your innovation’s market potential and how to present it to your investors.
You will be given Startup Center proprietary Market Size Calculator (excel template) that you can save in your startup’s data room and work with during the Business Generator program.
Your TAM (total available market), SAM (serviceable available market) & SOM (serviceable obtainable market) build the foundations for your financial planning and funding strategy further on in Aalto Business Generator program.
Coach: Kasper Suomalainen
This is an Aalto internal event and only for our internal community.
Training is part of Business Generator Module: Business Readiness