How to Calculate Your Market Potential (TAM, SAM, SOM)
"Every successful startup journey begins with a clear, credible understanding of your market size. This workshop introduces the critical foundational element of any early-stage financial architecture... defining and calculating your market size. Founders will look beyond broad industry generalisations to master the two methods: top-down and bottom-up.
Accurately calculating your market size dictates your startups long-term revenue potential. The session guides you through using a guided template and a linear growth model. You will learn how to extrapolate structured revenue growth profiles directly from your TAM, SAM, and SOM figures by integrating active variables such as compound annual growth rates (CAGR) and customer churn.
Key Outcomes:
Participants will leave with a practical, step-by-step framework for calculating your TAM, SAM, SOM. You will gain the skills to convert these market layers into revenue growth projection, equipping you with the data points necessary to justify your market potential to early-stage investors."
Accurately calculating your market size dictates your startups long-term revenue potential. The session guides you through using a guided template and a linear growth model. You will learn how to extrapolate structured revenue growth profiles directly from your TAM, SAM, and SOM figures by integrating active variables such as compound annual growth rates (CAGR) and customer churn.
Key Outcomes:
Participants will leave with a practical, step-by-step framework for calculating your TAM, SAM, SOM. You will gain the skills to convert these market layers into revenue growth projection, equipping you with the data points necessary to justify your market potential to early-stage investors."
These workshops are available for startups in the Aalto Startup Center community, for those in any of the Startup Center Programs (Business Generator, ESA BIC Finland, Research to Business, Aalto Creatives, ESA Phi-Lab Finland).