How startups get media coverage
"Media coverage can help startups build credibility, attract customers, recruit talent, and increase visibility among investors and other stakeholders. However, many founders have little experience working with journalists and do not know how news stories are created.
In this workshop, you will learn practical insights into how media relations work and how startups can increase their chances of earning meaningful media coverage.
**Learning outcomes**
After this workshop, participants will be able to:
- Understand how journalists identify and develop news stories.
- Recognize what makes a startup story newsworthy.
- Build productive relationships with journalists and media outlets.
- Avoid common mistakes founders make when approaching the media.
- Use PR as a tool to support fundraising, recruitment, and business growth.
**Who should attend?**
This workshop is intended for Aalto Startup Center Business Generator and ESA BIC Finland startups, as well as Aalto Research to Business (R2B) teams.
The workshop is valuable for all existing founders and especially Aalto-based researchers who are looking to spin out their innovation out of the university. Understanding media and PR is not only for those responsible for communications or stakeholder engagement. "
In this workshop, you will learn practical insights into how media relations work and how startups can increase their chances of earning meaningful media coverage.
**Learning outcomes**
After this workshop, participants will be able to:
- Understand how journalists identify and develop news stories.
- Recognize what makes a startup story newsworthy.
- Build productive relationships with journalists and media outlets.
- Avoid common mistakes founders make when approaching the media.
- Use PR as a tool to support fundraising, recruitment, and business growth.
**Who should attend?**
This workshop is intended for Aalto Startup Center Business Generator and ESA BIC Finland startups, as well as Aalto Research to Business (R2B) teams.
The workshop is valuable for all existing founders and especially Aalto-based researchers who are looking to spin out their innovation out of the university. Understanding media and PR is not only for those responsible for communications or stakeholder engagement. "
These workshops are available for startups in the Aalto Startup Center community, for those in any of the Startup Center Programs (Business Generator, ESA BIC Finland, Research to Business, Aalto Creatives, ESA Phi-Lab Finland).