Go-to-market Strategy Development from A to Z
"A practical, end-to-end workshop for startup and Research-to-Business teams to build a clear, comprehensive GTM strategy, so your investments in sales and marketing deliver results. We will focus on the steps that turn technical innovation into repeatable revenue: who to target, how to position, which channels to use, and how to execute with limited resources.
What you’ll learn:
- Defining target markets and ideal customer profile
- How to craft positioning and messaging that connect technical outcomes to business value
- Selecting and combining channels (direct, partner, ecosystem) to reach priority buyers
- How to align pricing with your GTM plan
- Ongoing market validation
- How to prioritise investments and sequence sales & marketing activities for impact
You’ll leave with a concise GTM plan - targets, messaging, channels, pricing/positioning, and a roadmap to guide efficient, confident market entry and growth."
What you’ll learn:
- Defining target markets and ideal customer profile
- How to craft positioning and messaging that connect technical outcomes to business value
- Selecting and combining channels (direct, partner, ecosystem) to reach priority buyers
- How to align pricing with your GTM plan
- Ongoing market validation
- How to prioritise investments and sequence sales & marketing activities for impact
You’ll leave with a concise GTM plan - targets, messaging, channels, pricing/positioning, and a roadmap to guide efficient, confident market entry and growth."
When
–
Registration period:
–
Event language(s)
English
These workshops are available for startups in the Aalto Startup Center community, for those in any of the Startup Center Programs (Business Generator, ESA BIC Finland, Research to Business, Aalto Creatives, ESA Phi-Lab Finland).