Go-to-market Strategy Development from A to Z
"A practical, end-to-end workshop for startup and Research-to-Business teams to build a clear, comprehensive GTM strategy, so your investments in sales and marketing deliver results. We will focus on the steps that turn technical innovation into repeatable revenue: who to target, how to position, which channels to use, and how to execute with limited resources.
What you’ll learn:
- Defining target markets and ideal customer profile
- How to craft positioning and messaging that connect technical outcomes to business value
- Selecting and combining channels (direct, partner, ecosystem) to reach priority buyers
- How to align pricing with your GTM plan
- Ongoing market validation
- How to prioritise investments and sequence sales & marketing activities for impact
You’ll leave with a concise GTM plan - targets, messaging, channels, pricing/positioning, and a roadmap to guide efficient, confident market entry and growth."
What you’ll learn:
- Defining target markets and ideal customer profile
- How to craft positioning and messaging that connect technical outcomes to business value
- Selecting and combining channels (direct, partner, ecosystem) to reach priority buyers
- How to align pricing with your GTM plan
- Ongoing market validation
- How to prioritise investments and sequence sales & marketing activities for impact
You’ll leave with a concise GTM plan - targets, messaging, channels, pricing/positioning, and a roadmap to guide efficient, confident market entry and growth."
When
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Registration period:
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Event language(s)
English