Events

Building Your Communications and Marketing Playbook: Practical tips and tools

You’ll learn how to create a tailored marketing playbook to set the stage for your future success.
Business Generator - Aalto Startup Center

Are you a tech startup, part of a Research to Business program, or still refining your idea? No matter your stage, this workshop will show you how to turn communications & marketing into a powerful asset—even on a small budget (or no budget at all).

In this hands-on session, you’ll learn how to create your own early-stage communications & marketing playbook, tailored to where you are in your journey. Learn how to gain visibility, engage important audiences, and drive results.

What you’ll walk away with:

  • Why your communication & marketing efforts matter from day one: The foundation for startup success
  • Practical tools to build a results-driven strategy and action plan.
  • The best marketing channels to use when funds are tight
  • Marketing budget basics: What to prioritize and where to spend

This workshop will give you the tools to take your startup to the next level—don’t miss out!
 

Coach: Ann Sarimo, Founder & CEO of Shop of Good.
Host: Ari Seppänen

This is an Aalto internal event and only for our internal community.

Training is part of the Business Generator module: Customers

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