100STARTUPS Masterclass: Marketing & Branding

Learn how to build a strong brand and attract your first users. This session covers practical marketing strategies, positioning, and storytelling for early-stage startups. It’s about making your idea visible and compelling.

This masterclass is organized by A Grid and Aalto Startup Center.

What is 100STARTUPS? 

A series of events designed to turn your ideas into impact, beginning on August 26 and building up to the main event on October 21–22. 

Through masterclasses and expert guidance, participants will validate ideas, form teams, test business concepts, and build foundations of new startups together.

We aim to validate 100 concepts throughout pre-event training sessions and workshops and the in-person two-day main event. You don’t need experience, funding, or a ready business plan, just the courage to start.