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Research to Business & Startups: Solution and Innovation Customer Value

14.11.2023 @ 09:00 - 15:00

This is an Aalto internal workshop and only for our internal community.

R2B Pre-Business Incubator is organizing a 2-days solution and innovation customer value workshop. Target audience is Aalto Research to Business cases and Aalto Startup Center portfolio startups.

Day 1 (14th November): Common training day for all teams Agenda: –
The value of appreciative dialogue
– Strategy & sales
– The concept of customer value
– Concrete tools to develop your value proposition and sales dialogue
– Developing and using questions in innovation sales
– Good listening
– The anatomy of a good proposal

Day 2 (15th November): For selected 5 teams 1-to-1 coaching slot 45 minutes. Teams are selected based on the activity of first-day training. Slot times to be agreed separately.

-Develop and test your value proposition with Kalle Reunanen
-Next steps

The workshop will give you insights and simple, practical tools for creating and capturing customer value with your innovations.  We will discuss critical cornerstones for sales success.  We learn to analyze potential customers to build your compelling sales message and questions. We will also practice how to uncover, develop and capture value during the different phases of your sales cycle.

Coach: Kalle Reunanen, Innomaatti Oy

Host: Joel Takala  

Registration opens on 1st June. Register here by 13 November, 20.00

This training is part of Startup Center’s Business Generator module 6: Go-to-market

This is an Aalto internal workshop and only for our internal community.  

Kalle Reunanen has extensive experience in executing and coaching sales for companies. In sales inducement value of the implementation and management of international companies. Kalle has consulted with hundreds of companies and trained thousands of people in demanding value selling in the B2B environment. Kalle is currently CEO of Surveypal Ltd, a SaaS company helping its customers to deliver a better customer experience.  


09:00 - 15:00
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Aalto Startup Center, Otakaari 5 I, A Grid, I-Wing, 4th Floor


Aalto Startup Center
View Organizer Website