Usetrace was born in 2012 when Heino and co-founder Arto Vuori grew tired of laborious test programming slowing down digital product development. Today the startup counts over 60 companies in eight countries as customers, including a major Finnish digital learning solution provider, Sanoma Pro.
Heino has reason to be excited. 500 Startups is ranked as one of the top five accelerators in the world and has worked with hundreds of ambitious companies. The four-month programme gives Usetrace (and its test automation software with the same name) access to world-class mentoring, workshops and a wide contact network. Furthermore, all accepted startups will receive a 100 000-US dollar investment.