Startups in Arctic15: Wuud, a Research to Business case in the field of Biomaterials!

Wuud is attending Arctic15 with Aalto Startup Center. Get to know Wuud by reading our interview with them.

23 of Aalto Startup Center’s ecosystem startups are attending the Arctic15 event. Arctic15 is a Startup Investor Event and a meeting spot for startup entrepreneurs, investors, corporates and media from 60+ countries.

 Wuud demo1

What kind of team do you have at the moment?


We are a group of product development, commercialization and design professionals and researchers:

  • Vesa Jääskö
  • Hemmo Honkonen
  • Halvar Meinhard

What is your innovation?

Wuud: Wuud develops and manufactures new wooden solutions for architectural cladding. The innovation is based on unique integration of mechanical and chemical wood processing technologies into a streamlined and fully sustainable manufacturing process. Our product is ready to install, all in one solution with most affordable life cycle cost and new visual design and color. This new manufacturing technology enables such durability and fire retardancy, that we up can provide up to 50 years maintenance freedom to our products.Wuud demo4

What kind of problem does your innovation solve?

Wuud: There is a growing need for new wooden products for construction industry due to green transition. However, solving durability and fire safety issues of wood, with available solutions, generates usually unsatisfactory and uneconomical results. Also, from architectural point of view, there has been very little development on the visual design of wooden cladding products.

What is your idea’s impact for society?

Wuud: We believe that we can generate sustainable business by utilizing local resources, such as wood as a raw material and local services and also by providing work opportunities for local people.

Our products enable the development of architecturally pleasant and sustainable environment.

What are your main Sustainable Development Goals?

Wuud: Our main goal is to provide long lasting and sustainable products with low carbon footprint in order to support green transition. Here’s our SDGs:


Goal 9 – Industry, Innovation and Infrastructure*





Goal 11 – Sustainable cities and communities*





Goal 13 – Climate Action*



*Source: United Nations:

What are your main targets in the Arctic 15 event?

Wuud: This is a great opportunity to meet potential investors, get feedback of our innovation and learn how to act in such events.

Wuud demo3Wuud demo2







Website: (currently empty, content coming)

Instagram: @wuud_tm