Startups in Arctic15: Ethically+, building a B2B marketplace to digitize the supply chains of the Jewelry Industry!

Ethically+ is attending Arctic15 with Aalto Startup Center. Get to know Ethically+ by reading our interview with them.

23 of Aalto Startup Center’s ecosystem startups are attending the Arctic15 event. Arctic15 is a Startup Investor Event and a meeting spot for startup entrepreneurs, investors, corporates and media from 60+ countries.thumbnail_logo-ethically

Who are you and what do you do?

Ethically+: We are team Von Muziris, building Ethically+, a SaaS enabled B2B Marketplace to digitize the supply chains of the Jewelry Industry.

What kind of team do you have at the moment?

Ethically+: We are a team of 3: Founder with Industry knowledge, Co-Founder with Domain knowledge and CTO with Technology knowledge.

What is your innovation?

Ethically+: Our solution is a SaaS enabled B2B Marketplace for Artisanal, Small and Medium sized businesses operating in the Jewelry industry value chain, from the mine to market.

What kind of problem does your innovation solve?

Ethically+: For the suppliers, we are solving the problem of market access and publishing their inventory to a wider audience of buyers, enabling direct income for them.

For the buyers, we are solving the problem of discovering verified suppliers, provenance of the inventory, job work outsourcing.

What are your main Sustainable Development Goals and why?

 Ethically+: Due to our focus on the suppliers from Artisanal and Small scale businesses from Sub Saharan Africa and Asia, our main Sustainable Development Goals are:



Goal 8: Decent Work and Economic Growth*






Goal 9: Industry, Innovation, and Infrastructure*






Goal 17: Partnerships for the Goals*




*Source: United Nations:

What are you currently looking for?

Ethically+: We are currently looking to raise our pre-seed funding round to support our commercialisation and GTM.

What are your main targets in the Arctic15 event?

Ethically+: Meeting potential investors through matchmaking and networking.

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