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Research to Business & Startups: Go-to-Market Workshop

June 11 @ 09:00 - 15:00

Register here

Join the workshop: Go-to-Market for Research to Business projects and to ongoing startups.

  • Day one (11th June 2024) is a common training day together with all the teams.
    -Basics of go-to-market: your value proposition, what you sell, to whom you sell, how to reach the customers, how to price your product/service, how to do your competitor analysis.
    -Accelerating your learning to successfully get to the market: strengths and weaknesses of your product/service, understanding the strengths and weaknesses of your team.
    -The Big picture of go-to-market strategy and how to manage it.

 

  • Day two (12th June 2024) will be 1-to-1 coaching session 45 minutes for selected 5 teams based on the activity of first-day training and based on the coaching need.

 

Training goals:

-You’ll master go-to-market basics.
-Your go-to-market strategy will be structured.
-Get hands-on advice how to use ‘lean startup’ and ‘rapid experimentation’ methods.
-Get peer-support and feedback from your colleagues.

 

Coach: Oki Tåg, Startup and Work Culture Enthusiast and Trainer

Host: Joel Takala

Training is part of the Business Generator module: Customers

This is an Aalto internal workshop and only for our internal community.