Finance & Funding: How to calculate your market potential (TAM, SAM, SOM)?
October 20 @ 10:00 - 11:30
In this training we will cover the main issues and terms when researching your innovation’s market potential and how to present it to your investors.
You will be give ASUC proprietary Market Size Calculator (excel template) that you can save in your startup’s data room and work with during the Business Generator program.
Your TAM (total available market), SAM (serviceable available market) & SOM (serviceable obtainable market) build the foundations for your financial planning and funding strategy further on in Aalto Business Generator program.