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Business Development (6): Designing a Startup Marketing Playbook

26.10.2023 @ 10:00 - 12:00

OPEN TO ALL OUR PROGRAMS. In this training you will get to know the marketing concept and what needs to be taking in to the consideration when planning the marketing process in a properly and effective way. Start the process here to make your own company marketing playbook. Welcome to a 2-hour workshop tailored to tech startups, aimed at transitioning from marketing theory to marketing in practice. Here’s a glimpse of what will be covered:
  • Strategic Planning for Results
– Discover how to convert your business goals into practical marketing plans. – We’ll take into account both the short and long term, and how marketing can assist you.
  • Understanding What. Why. How and Who
– Explore the framework and why it’s vital for your marketing strategy. – We’ll pay special attention to the often overlooked final ‘W.’
  • Effective Marketing Channels
– Get basic tips and insights on Owned Media and Earned Media and how to leverage these important channels.
  • Sustainability in your Marketing Communications
– How to avoid greenwashing and what the coming ‘Green Claims’ directive means for your communication.
  • Creating a Marketing Budget
– Finally, we’ll dive into marketing budgeting, what things cost, and where to invest. Join us to simplify your startup’s marketing strategy and take practical steps tonerward success. Trainer: Ann Sarimo Founder & CEO Register here.


10:00 - 12:00
Event Category:


Aalto Startup Center, Otakaari 5 I, A Grid, I-Wing, 4th Floor